Marketing Management

Marketing Management – Secondhand Textbook

Marketing Management is one of the most widely used and trusted textbooks for understanding how businesses create, deliver, and sustain value in competitive markets. This book provides a comprehensive overview of modern marketing principles, blending theory with real-world applications to prepare students and professionals for effective decision-making in today’s dynamic business environment.

Key Features:

• Explains the core concepts of marketing, including segmentation, targeting, positioning, consumer behavior, and market research.

• Covers strategic marketing planning, product development, pricing strategies, distribution channels, and integrated marketing communications.

• Includes case studies and examples from global and South African contexts to illustrate how marketing strategies are applied in practice.

• Provides insights into digital marketing, branding, relationship marketing, and sustainability in marketing.

• Structured in a student-friendly format with summaries, review questions, and practical exercises for easier learning and exam preparation.

Who will benefit from this book?

• Marketing students at undergraduate or postgraduate level.

• Business and management students who require a strong foundation in marketing.

• Entrepreneurs and business owners looking to apply marketing strategies in their businesses.

• Marketing professionals who want a reliable reference for improving strategy and decision-making.

This secondhand copy of Marketing Management is in good condition, making it an affordable choice for students and professionals who want to master the art and science of marketing.