Entrepreneurial Skills – Second Edition

Entrepreneurial Skills – Second Edition (Secondhand Textbook)

Entrepreneurial Skills, Second Edition is a practical and insightful textbook designed to equip students and aspiring business owners with the tools, knowledge, and mindset required to succeed as entrepreneurs. It provides a clear introduction to the fundamentals of entrepreneurship, while also exploring advanced concepts that help readers identify, develop, and grow business opportunities.

What this edition covers:

• Understanding the entrepreneurial process.

• Identifying and evaluating viable business ideas.

• Writing effective business plans.

• Marketing, sales, and customer relationship management.

• Financing and managing small businesses.

• Innovation, creativity, and problem-solving.

• The role of entrepreneurship in the South African economy.

The textbook integrates real-world case studies, exercises, and practical examples that encourage readers to apply theory to practice. It is especially relevant for South African students, as it contextualizes entrepreneurship within the challenges and opportunities of local markets.

Why this textbook is essential:

• Widely prescribed in entrepreneurship, business management, and commerce courses.

• Helps students prepare for assignments, projects, and exams.

• A valuable resource for entrepreneurs who want a structured guide to starting and running a successful venture.

• Encourages innovation and adaptability in today’s fast-changing business environment.

This secondhand copy of Entrepreneurial Skills (Second Edition) is in good condition and offers students and entrepreneurs an affordable way to access a trusted learning resource.