Introduction to Marketing: A South African Perspective

About This Book

Introduction to Marketing: A South African Perspective provides a comprehensive introduction to marketing theory and practice, with a focus on real-world South African business examples. The book equips students with the knowledge to understand, analyse, and implement marketing strategies effectively.

Key topics include:

• Principles and foundations of marketing

• Market research and consumer behaviour

• Branding, segmentation, and targeting

• Marketing mix: Product, Price, Place, Promotion

• Marketing strategy development and evaluation

• South African business context and case studies

This copy is brand new, untouched, and perfect for students seeking a reliable and up-to-date marketing resource.

📚 Book Details

• Title: Introduction to Marketing: A South African Perspective

• ISBN: 9780627039102

• Subject: Marketing / Business Management

• Level: Undergraduate / College / University

• Condition: Brand New

• Region: South Africa

💰 Why Buy from Easy Textbooks?

✔ Save on new marketing textbooks
✔ Carefully quality-checked and ready for use
✔ Ideal for marketing, business, and commerce students
✔ Trusted South African textbook marketplace
✔ Eco-friendly and budget-conscious 🌱

🚚 Delivery

Fast and reliable nationwide delivery across South Africa. Limited stock available.