Management Information Systems: Managing the Digital Firm (17th Edition)

Description:

In an era of digital transformation, this textbook is your roadmap to understanding how “Big Data,” Artificial Intelligence, and Cloud Computing drive business value. The 17th Edition of Management Information Systems provides the most up-to-date and comprehensive overview of information systems used by business firms today. It makes complex technical topics “easy” to grasp by focusing on their practical application in real-world management.

Why the 17th Edition is Essential for Modern Business:

• Digital Firm Focus: Learn how companies like Google, Amazon, and Walmart use IS to lead their industries.

• Latest Tech Trends: Deep dives into Machine Learning, Blockchain, IoT (Internet of Things), and 5G in a business context.

• Cybersecurity & Ethics: Critical updates on data privacy (including GDPR/POPIA concepts), ethical issues in AI, and securing the digital firm.

• Hands-on MIS: Includes “Interactive Sessions” and “Hands-on MIS Projects” that use Excel and Access to solve real business problems.

Key Topics Covered:

• Information Systems in Global Business Today.

• IT Infrastructure: Hardware, Software, and Cloud.

• Foundations of Business Intelligence: Databases and Information Management.

• Achieving Operational Excellence and Customer Intimacy: Enterprise Applications.

• E-commerce: Digital Markets and Digital Goods.

• Building and Managing Systems in the Digital Era.

Key Specifications:

• ISBN-13: 9781292403281

• Authors: Kenneth C. Laudon and Jane P. Laudon

• Publisher: Pearson

• Edition: 17th Edition (Latest Global Edition)

• Format: Physical Paperback