Business Management: A Contemporary Approach

Description:

Start your business journey on solid ground with Business Management: A Contemporary Approach. Published by Oxford University Press, this textbook is specifically designed to provide South African students with a clear, “easy-to-follow” introduction to the various functional areas of a business and the environment in which they operate.

Why This Textbook is a Must-Have:

• Comprehensive Introduction: Covers all the “big” management pillars, including Marketing, Finance, Operations, Human Resources, and Purchasing.

• Local & Global Context: Explains how South African businesses compete in a globalized economy, touching on local labor laws and economic conditions.

• The Managerial Process: Provides in-depth sections on the four core functions of management: Planning, Organizing, Leading, and Controlling (POLC).

• Student-Focused: Includes case studies, review questions, and practical examples to help you prepare for assignments and exams.

Key Topics Covered:

• The business environment (Micro, Market, and Macro environments).

• Entrepreneurship and small business management.

• Strategic management and decision-making.

• Leadership styles and motivational theories.

Key Specifications:

• ISBN-13: 9780195992519

• Authors: Pieter Erasmus, Johan Strydom, Sharon Rudansky-Kloppers (Eds.)

• Publisher: Oxford University Press South Africa

• Format: Physical Paperback