Business Management: Back to Basics

Description:

Master the fundamentals of management. Business Management: Back to Basics is designed to provide a clear, accessible, and practical introduction to the business world. It is the ideal resource for students who want to build a solid foundation in how organizations are structured and managed, focusing on the “nuts and bolts” of the South African business environment.

• Simplified Concepts: Complex management theories are broken down into easy-to-digest sections, making it perfect for first-year students or those new to business studies.

• Practical Perspective: Focuses on the real-world application of management tasks rather than just abstract theory.

• Core Functions: Provides a comprehensive look at the essential departments that make a business run, from Marketing to Finance.

• Exam Focused: Structured in a way that aligns perfectly with introductory management curricula, helping you identify key concepts quickly.

Key Topics Covered:

• Introduction to the Business World: Understanding the different types of businesses and the role of the entrepreneur.

• The Management Process: A deep dive into the POLC framework (Planning, Organizing, Leading, and Controlling).

• The Internal Environment: How a business’s internal resources and culture dictate its success.

• Functional Management Areas: Clear introductions to Human Resources, Financial Management, Public Relations, and Operations.

• The External Environment: Understanding how the economy, technology, and legislation impact local businesses.

Key Specifications:

• ISBN-13: 9781998963416

• Authors: P.J. Rall and N.H. Ngwenya

• Publisher: Van Schaik Publishers

• Format: Physical Softcover