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Description

Master the roadmap to business success. Strategic Marketing (3rd Edition) is a locally-contextualized powerhouse that bridges the gap between basic marketing and corporate strategy. Structured around the four critical questions of business—Where are we now? Where do we want to be? How will we get there? Did we get there?—this text provides a clear framework for allocating resources and safeguarding an organization’s reputation.

Why this 3rd Edition is a Marketing Major’s Essential:

South African Expertise: Tailored specifically for the SA market, ensuring that the legal, social, and economic factors discussed are relevant to local practitioners.
WWHD Framework: Uses the popular “Where, Where, How, Did” model to simplify complex strategic planning.
Modern Marketing Mix: Includes updated chapters on Electronic Marketing Strategies and Customer Experience Management.
Global Perspective: Features a dedicated section on “Going Global,” critical for South African firms looking to expand into international markets.

Key Topics Covered:

External & Internal Analysis: Mastering the PESTLE and SWOT frameworks to understand the business landscape.
Sustainable Competitive Advantage: How to identify and protect the unique value that keeps a company ahead of its rivals.
Branding & Product Life Cycle: Strategic management of brand equity and product evolution.
Strategy Implementation: Moving beyond theory to the practical execution and control of marketing plans.
Electronic Marketing: Navigating the digital shift and its impact on traditional strategy.