Business Management: A Contemporary Approach (3rd Edition)

Description:

Master management for the modern era. Business Management: A Contemporary Approach is specifically designed to address the challenges of managing organizations in a rapidly changing, technology-driven world. This 3rd Edition moves beyond traditional theory to explore how digital transformation, globalization, and social responsibility impact the South African business landscape. It is the essential text for students who want to lead in the “new normal.”

Why the 3rd Edition is a Modern Business Essential:

• 4IR Integration: Explores how artificial intelligence, big data, and automation are reshaping the general management task.

• Contemporary Focus: Addresses modern workplace trends like remote work, agile management, and gig-economy dynamics.

• South African Relevance: Deeply rooted in the local context, covering SA’s economic environment and unique labor challenges.

• Ethics & Sustainability: Strong emphasis on corporate social responsibility (CSR) and sustainable business practices.

Key Topics Covered:

• Foundations of Management: The evolution of management theory from classical to contemporary approaches.

• The Management Process: Comprehensive coverage of Planning, Organizing, Leading, and Controlling in a digital age.

• Business Functions: Modern perspectives on Marketing, Finance, Operations, and Human Resources.

• Strategic Management: How to formulate and implement strategies that survive market volatility.

• Change Management: Guiding organizations through transitions and fostering a culture of innovation.

Key Specifications:

• ISBN-13: 9781485132547

• Editor: P. Botha

• Publisher: Juta and Company Ltd

• Edition: 3rd Edition

• Format: Physical Softcover