Introduction to Business Management (12th Edition)

Description:

Start your business degree with the most widely recognized management text in South Africa. The 12th Edition of Introduction to Business Management provides a comprehensive overview of the business environment and the various functional areas of a business. It is specifically designed to meet the needs of South African students, blending global management theory with local case studies and the unique challenges of the SA marketplace.

• Local Context: Explains the South African business environment, including the impact of local legislation, the SARB, and the nuances of the SA labor market.

• The Four Management Tasks: Deep dives into Planning, Organizing, Leading, and Control (POLC) with practical South African examples.

• Functional Alignment: Covers all critical business functions including Human Resources, Marketing, Finance, Operations, and Public Relations.

• Updated Content: Features the latest insights on digital transformation, entrepreneurship in emerging markets, and corporate social responsibility (CSR).

Key Topics Covered:

• The Business World: Understanding the Micro, Market, and Macro environments.

• Entrepreneurship: The role of small businesses and the process of starting a venture.

• Management Tasks: Goal setting, organizational structures, and motivation theories (Maslow, Herzberg).

• The Value Chain: Exploring how different departments work together to create value for the customer.

• Ethics and Sustainability: Corporate governance and the “Triple Bottom Line.”

Key Specifications:

• ISBN-13: 9780190739614

• Authors: B. Erasmus, J.W. Strydom, and S. Rudansky-Kloppers

• Publisher: Oxford University Press South Africa

• Edition: 12th Edition (Latest)

• Format: Physical Paperback