Media Today: Mass Communication in a Converging World (8th Edition) – Joseph Turow

Description:

Stay ahead of the curve with Media Today, 8th Edition. This textbook is the industry standard for understanding how traditional media (TV, print, radio) and digital platforms are merging into a single, interconnected “converged” world. Written by Joseph Turow, it is a foundational text for students at UNISA, UJ, UCT, and other leading institutions.

Condition Note:

• Excellent / Brand New: This copy is in pristine, mint condition.

• Never Used: It is a fresh, unread copy. The spine has no creases, the corners are sharp, and the pages are perfectly white. There is absolutely no highlighting, underlining, or handwriting, making it perfect for the meticulous student.

Key Features of the 8th Edition:

• Focus on Convergence: Explores how the internet and mobile technology have fundamentally changed how media is produced, distributed, and consumed.

• Media Literacy Focus: Includes “Media Literacy” boxes that teach you how to critically evaluate the messages you see in advertising, news, and social media.

• Updated Case Studies: Features modern examples including the influence of AI in media, the power of streaming giants, and the evolving role of social media influencers.

• Industry Insights: Provides a detailed look at the business side of media, including ownership, regulation, and advertising models.

Key Specifications:

• ISBN-13: 9780367680299

• Author: Joseph Turow

• Publisher: Routledge

• Edition: 8th Edition (2022/2023)

• Format: Physical Paperback

• Condition: Brand New

Why This Book? In a world of “fake news” and rapid technological shifts, this book provides the “easy-to-understand” framework needed to navigate the media industry. Buying this brand-new copy ensures you have the most up-to-date information for your assignments and exams.