Research Methods for Business Students (9th Edition)

Description:

Take the stress out of your dissertation with the latest 9th Edition of the “gold standard” in research methodology. Research Methods for Business Students is famous for its clear, step-by-step guidance through the entire research process—from your initial idea to the final submission. It is the most “easy-to-follow” guide for students who need to justify their research design to their supervisors.

Why the 9th Edition is Vital for Your Thesis:

• The “Research Onion”: Learn to peel back the layers of your research, from philosophy and approach to strategy and time horizons.

• Updated Technology Coverage: Includes new sections on using AI in research, conducting online interviews, and using digital data collection methods.

• Ethics and Integrity: Comprehensive chapters on research ethics, ensuring your proposal meets university board requirements.

• Data Analysis Mastery: Practical advice on both Quantitative analysis (using SPSS/Excel) and Qualitative analysis (using NVivo/thematic analysis).

Key Topics Covered:

• Formulating and clarifying your research topic.

• Critically reviewing the literature.

• Understanding Research Philosophy (Positivism, Interpretivism, etc.).

• Choosing between Deductive and Inductive approaches.

• Selecting your samples and collecting primary/secondary data.

Key Specifications:

• ISBN-13: 9781292402727

• Authors: Mark N.K. Saunders, Philip Lewis, Adrian Thornhill

• Publisher: Pearson

• Edition: 9th Edition (Latest)

• Format: Physical Paperback