Services Marketing A Contemporary Approach

Services Marketing A Contemporary Approach – Secondhand Textbook

Services Marketing: A Contemporary Approach is a widely used textbook that focuses on the unique challenges and opportunities involved in marketing services rather than physical goods. It provides students, professionals, and business owners with the tools needed to build strong customer relationships and deliver value in today’s service-driven economy.

Key Features:

• Explains the fundamentals of services marketing theory and practice with a strong emphasis on real-world applications.

• Covers essential topics such as consumer behavior, service quality, customer satisfaction, and relationship management.

• Provides insights into digital marketing, e-services, and global service strategies.

• Features case studies and practical examples relevant to industries such as tourism, hospitality, finance, healthcare, education, and retail.

• Highlights the 7Ps of services marketing (Product, Price, Place, Promotion, People, Process, and Physical Evidence) in detail.

Who is this book for?

• Students studying marketing, business management, or hospitality and tourism.

• Professionals in customer service, marketing, and brand management who want to enhance service delivery.

• Entrepreneurs and small business owners looking to attract, retain, and grow their customer base.

• Lecturers and trainers seeking a reliable textbook for teaching modern service marketing strategies.

This secondhand copy of Services Marketing: A Contemporary Approach is in good condition and ideal for students and professionals who want to save money while still accessing a comprehensive and practical guide to mastering services marketing in the 21st century.