Business Management: An Entrepreneurial Perspective

Master the art of running a business with an owner’s mindset. Business Management: An Entrepreneurial Perspective is specifically designed to provide a comprehensive overview of management through the lens of a venture creator. It moves beyond traditional corporate theory to focus on the agility, innovation, and practical decision-making required to succeed in the South African small-to-medium enterprise (SME) sector.

Why this Textbook is an Entrepreneur’s “Must-Have”:

• Entrepreneurial Focus: Unlike standard management texts, this book prioritizes opportunity recognition and the challenges unique to starting and growing a new business.

• Functional Integration: Shows how the different functions of a business (Marketing, Finance, HR) must work together cohesively in a smaller organization.

• Local Context: Rooted in the South African economic environment, addressing local market dynamics and regulatory frameworks.

• Practical & Applied: Features case studies and examples that translate academic theory into actionable business strategies.

Key Topics Covered:

• The Entrepreneurial Challenge: Understanding the nature of entrepreneurship and the characteristics of successful business owners.

• The Business Environment: Analyzing the Micro, Market, and Macro environments from a startup perspective.

• Strategic Management for SMEs: Formulating and implementing strategies that allow small businesses to compete with established giants.

• The Management Process: Comprehensive coverage of Planning, Organizing, Leading, and Controlling within a growing firm.

• Functional Management: Essential overviews of Operations, Human Resources, Financial Management, and the Marketing mix.

Key Specifications:

• ISBN-13: 9781920176860

• Editors: G.S. Du Toit, M.D.C. Erasmus, and J.W. Strydom

• Publisher: Van Schaik Publishers

• Format: Physical Softcover