An Introduction to Communication Studies

An Introduction to Communication Studies – Secondhand Textbook

An Introduction to Communication Studies is a core textbook designed to equip students with the essential knowledge and skills needed to understand, analyse, and apply communication principles in academic and professional contexts. This secondhand edition offers learners an affordable way to access a trusted resource widely prescribed in South African universities and colleges.

The book introduces the foundations of human communication, covering theories, models, and key concepts that explain how messages are created, transmitted, and interpreted in different contexts. Students will explore interpersonal, group, organisational, mass, and intercultural communication, with practical examples that connect theory to real-life situations.

With its clear writing style and structured layout, the textbook makes complex communication theories accessible to first-year students, while still offering valuable insights for advanced learners. Topics such as media studies, digital communication, and cultural influences on communication are also included, ensuring relevance in today’s evolving information-driven world.

Ideal for communication, media studies, journalism, business, and public relations students, An Introduction to Communication Studies provides the tools to improve critical thinking, writing, presentation, and analytical skills.

By purchasing a pre-owned copy, you save money while gaining access to a comprehensive academic resource that supports exam preparation and long-term professional development. This secondhand edition is not only budget-friendly but also promotes sustainable learning.