Consumer Behaviour Juta 2017 4th Edition

🛍️ About This Book

Consumer Behaviour explores the psychology and decision-making processes of consumers, helping students understand how, why, and when people buy products and services. The book blends theory with real-world examples, making it ideal for marketing courses and business management studies.

Key topics include:

• Consumer decision-making processes

• Psychological and social influences on behaviour

• Marketing research and consumer insights

• Segmentation, targeting, and positioning

• Brand perception and loyalty

• Consumer behaviour in the South African context

This copy is used but in like new condition, with no markings or damaged pages, offering excellent value compared to buying new.

📚 Book Details

• Title: Consumer Behaviour (Juta, 4th Edition, 2017)

• ISBN: 9781485125143

• Subject: Marketing / Business Management

• Level: Undergraduate / Postgraduate

• Condition: Used – Like New

• Region: South Africa

💰 Why Buy from Easy Textbooks?

✔ Affordable near-new marketing textbook
✔ Carefully quality-checked before dispatch
✔ Ideal for marketing, business, and commerce students
✔ Trusted South African textbook marketplace
✔ Eco-friendly and budget-conscious 🌱

🚚 Delivery

Fast and reliable nationwide delivery across South Africa. Limited stock available.