Consumer Behaviour Juta 2017 4th Edition
Original price was: R500.00.R200.00Current price is: R200.00.
Buy Consumer Behaviour (Juta, 4th Edition, 2017, ISBN 9781485125143) in used – like new condition. A key textbook for marketing, business, and commerce students, now available with nationwide delivery across South Africa.
1 in stock
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🛍️ About This Book
Consumer Behaviour explores the psychology and decision-making processes of consumers, helping students understand how, why, and when people buy products and services. The book blends theory with real-world examples, making it ideal for marketing courses and business management studies.
Key topics include:
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Consumer decision-making processes
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Psychological and social influences on behaviour
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Marketing research and consumer insights
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Segmentation, targeting, and positioning
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Brand perception and loyalty
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Consumer behaviour in the South African context
This copy is used but in like new condition, with no markings or damaged pages, offering excellent value compared to buying new.
📚 Book Details
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Title: Consumer Behaviour (Juta, 4th Edition, 2017)
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ISBN: 9781485125143
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Subject: Marketing / Business Management
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Level: Undergraduate / Postgraduate
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Condition: Used – Like New
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Region: South Africa
💰 Why Buy from Easy Textbooks?
✔ Affordable near-new marketing textbook
✔ Carefully quality-checked before dispatch
✔ Ideal for marketing, business, and commerce students
✔ Trusted South African textbook marketplace
✔ Eco-friendly and budget-conscious 🌱
🚚 Delivery
Fast and reliable nationwide delivery across South Africa. Limited stock available.
Delivery
Delivery will happen within 3 - 5 working days after the order has been placed.
Return
- If you receive a textbook that is damaged or not as described, you may return the book for a full refund within 1 days of receipt of the book.
