Financial Management: A Marketing Perspective

Financial Management: A Marketing Perspective (Secondhand Textbook)

Financial Management: A Marketing Perspective is a specialised textbook that combines key financial principles with a strong focus on marketing and business decision-making. This resource is often prescribed in commerce, business management, and marketing courses, making it highly valuable for students and professionals who want to understand how financial strategies support marketing initiatives.

Unlike traditional finance texts, this book frames financial management through the lens of marketing decisions. It explores topics such as budgeting for marketing campaigns, pricing strategies, evaluating promotional investments, financial planning, cost management, profitability analysis, and the financial impact of market segmentation and product positioning. By linking financial theory to marketing practice, it equips readers with the skills to make sound business decisions that balance profitability with market growth.

Each chapter is structured with clear explanations, case studies, and practical examples that apply to both South African and global business contexts. The text helps students grasp complex financial concepts while showing how they influence marketing strategies in real-world organisations.

This secondhand copy is an affordable option for students preparing for exams, completing assignments, or seeking to strengthen their understanding of the intersection between finance and marketing. It also serves as a practical reference guide for professionals aiming to improve financial decision-making in their organisations.