Introduction to Business Management (12th Edition)

Description:

Start your business degree with the industry leader. Introduction to Business Management is the definitive guide for students entering the world of commerce. This 12th Edition has been meticulously updated to reflect the post-pandemic business landscape in South Africa, covering the fundamental principles of how a business functions within our unique socio-economic environment.

• The Foundation of Your Degree: This book covers the core modules for almost all first-year business courses (e.g., MNB1501 and MNB1601 at UNISA).

• Comprehensive Coverage: Moves from the micro-environment of a single business to the macro-environment of the global economy.

• South African Context: Focuses on local challenges, including entrepreneurship in SA, labor relations, and the local regulatory environment.

• Modern Business Issues: Updated insights into business ethics, corporate social investment, and the rise of digital commerce.

Key Topics Covered:

• The Business World: The role of business in society and the different types of business ownership.

• Entrepreneurship: The process of starting a business and the characteristics of successful entrepreneurs.

• The General Management Task: Planning, organizing, leading, and controlling (the POLC framework).

• Functional Management: Introductory looks at Marketing, Public Relations, Financial Management, Human Resources, and Operations.

• The Value Chain: How different departments work together to create value for the customer.

Key Specifications:

• ISBN-13: 9780190739614

• Authors: B. Erasmus, J.W. Strydom, S. Rudansky-Kloppers

• Publisher: Oxford University Press South Africa

• Edition: 12th Edition

• Format: Physical Softcover