Strategic Marketing – Third Edition

Strategic Marketing – Third Edition (Secondhand Textbook)

Strategic Marketing, Third Edition is a comprehensive textbook that provides students, marketers, and business professionals with the tools and frameworks needed to develop effective marketing strategies in a competitive environment. It blends marketing theory with real-world applications, making it a trusted resource in both academic and professional settings.

Key areas covered in this edition:

• The role of marketing strategy in achieving sustainable competitive advantage.

• Market research, segmentation, targeting, and positioning.

• Consumer behavior and buyer decision-making processes.

• Branding, pricing, distribution, and promotional strategies.

• Strategic marketing in the context of digital transformation and globalization.

• Case studies and examples from South African and international companies.

• Emerging trends such as social media marketing, sustainability, and ethics in business.

Why this textbook is valuable:

• Widely prescribed in business management, commerce, and marketing courses at universities and colleges.

• Practical for students preparing for assignments, projects, and exams.

• Provides marketers and business owners with strategies to compete in dynamic markets.

• Written in a clear and structured way, combining academic insight with practical relevance.

This secondhand copy of Strategic Marketing (Third Edition) is in good condition and offers excellent value for students or professionals seeking to sharpen their understanding of modern marketing practices.