Retail Management: A South African Perspective
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Retail Management: A South African Perspective (2nd Edition)
ISBN: 9780190412692
Save on your studies with a quality secondhand copy of Retail Management: A South African Perspective. This comprehensive textbook provides an in-depth introduction to retail management within the South African business environment and is a valuable resource for students studying retail, marketing, business management, and commerce-related modules. It is also commonly associated with UNISA retail and management studies courses.
The textbook combines retail theory with practical South African examples, helping students understand how retail businesses operate in today’s competitive marketplace. Topics include retail strategy, consumer behaviour, merchandise management, store operations, supply chain management, online retailing, customer service, and ethical considerations in retail management. The book also features case studies and practical exercises that reinforce key concepts.
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