Event Management in Focus – EDGE Education

Bring your event concepts into sharp focus. Event Management in Focus is a practical, evidence-based textbook that guides students through the systematic process of planning, executing, and evaluating professional events. Tailored for the modern South African learner, this text strips away the fluff to focus on the core competencies needed to thrive in the competitive hospitality and tourism sectors. Whether it’s a high-stakes corporate conference or a vibrant local festival, this book provides the framework to ensure nothing is left to chance.

Why this Textbook is a Career Essential:

• Outcome-Based Learning: Designed by EDGE Education to foster independent, self-reliant learning with bite-sized sections that are easy to digest.

• Locally Relevant: Addresses the specific logistical, legal, and economic realities of the South African events industry.

• End-to-End Planning: Covers the entire event lifecycle—from initial scoping and budgeting to risk management and final evaluation.

• Interactive Design: Features graphics, tables, and practical activities that help bridge the gap between classroom theory and real-world application.

Key Topics Covered:

• Strategic Scoping: Learning how to define the “focus” and objectives of an event to meet stakeholder expectations.

• Project Planning & Budgeting: Mastering the financial and temporal constraints that determine an event’s success.

• Risk & Contract Management: Using risk matrices and contracts to safeguard your event against unexpected disruptions.

• Stakeholder Coordination: Managing the complex web of vendors, sponsors, staff, and attendees.

• Sustainability & Technology: Insights into eco-friendly event design and the latest digital tools for event management.

Key Specifications:

• ISBN-13: 9781776123766

• Publisher: EDGE Education

• Format: Physical Softcover

• Category: Hospitality / Tourism / Event Management