Hospitality Marketing – Edge Learning Media

In the hospitality industry, you aren’t just selling a room or a meal; you are selling an experience. Hospitality Marketing provides a specialized look at the unique challenges of the service sector. This textbook moves beyond general marketing principles to focus on the 7 Ps of the Service Mix, helping students understand how to manage perishability, intangibility, and the critical “human element” that defines South African hospitality.

Why this Textbook is a Career Essential:

• Service-Centric Strategy: Tailored specifically for hotels, restaurants, and tourism attractions rather than physical product manufacturing.

• The Extended Marketing Mix: In-depth coverage of the 3 extra Ps—People, Process, and Physical Evidence—that are vital to service success.

• Relationship Marketing: Focuses on guest loyalty and customer lifetime value in an age of online reviews and social media influence.

• Practical & Local: Includes South African case studies and examples that reflect the local tourism landscape and consumer behavior.

Key Topics Covered:

• The Nature of Hospitality Marketing: Understanding the unique characteristics like inseparability (service is created and consumed at the same time).

• Consumer Behavior in Tourism: Analyzing what motivates travelers and how they make booking decisions.

• Internal Marketing: The importance of training and motivating staff to deliver high-quality “brand promises.”

• Digital Distribution: Navigating the world of OTAs (Online Travel Agents), direct bookings, and reputation management on platforms like TripAdvisor.

• Marketing Planning: A step-by-step guide to creating a marketing plan for a hospitality start-up or established brand.

Key Specifications:

• ISBN-13: 9781776123452

• Publisher: Edge Learning Media

• Format: Physical Softcover

• Category: Hospitality / Tourism / Marketing