International Marketing

About This Book

International Marketing is a comprehensive guide to the strategies, challenges, and practices of marketing on a global scale. It explores how companies operate in international markets and provides insights into cultural, economic, and legal considerations.

Key topics include:

• Global marketing strategies and planning

• Market entry modes and international expansion

• Cultural influences on consumer behavior

• International product, pricing, promotion, and distribution

• Ethical, legal, and social responsibilities in global markets

• Case studies and real-world examples

This copy is in good secondhand condition, making it ideal for students needing a reliable, practical, and affordable resource.

📚 Book Details

• Title: International Marketing

• ISBN: 9780195991185

• Condition: Good Secondhand

• Region: South Africa

💡 Why Buy from Easy Textbooks?

✔ Affordable alternative to new marketing textbooks
✔ Carefully quality-checked before dispatch
✔ Ideal for students studying marketing or international business
✔ Trusted South African textbook marketplace
✔ Eco-friendly and budget-conscious 🌱

🚚 Delivery

Reliable nationwide delivery across South Africa.