Strategic Marketing

📈 About This Book

Strategic Marketing focuses on how organisations develop, implement, and manage effective marketing strategies in competitive environments. The book combines theoretical frameworks with practical, real-world case studies, making it ideal for undergraduate and postgraduate marketing students.

Key topics include:

• Strategic marketing planning

• Market analysis and segmentation

• Competitive advantage and positioning

• Marketing strategy implementation

• Branding and customer value

• Strategic marketing in the South African context

This copy is used but in like new condition, with no markings or damaged pages, offering excellent value compared to buying new.

📚 Book Details

• Title: Strategic Marketing

• ISBN: 9781485130826

• Subject: Marketing / Business Management

• Level: Undergraduate / Postgraduate

• Condition: Used – Like New

• Region: South Africa

💰 Why Buy from Easy Textbooks?

✔ Save on near-new marketing textbooks
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🚚 Delivery

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