Strategic Marketing (3rd Edition)

Description:

Think like a Chief Marketing Officer (CMO). Strategic Marketing (3rd Edition) is designed for advanced students who are ready to master the complexities of strategic planning. This book moves away from the “4 Ps” and focuses on how organizations can create sustainable competitive advantages in a volatile global and local South African environment.

Why the 3rd Edition is an Advanced Student Favorite:

• Strategic Focus: Detailed coverage of market sensing, strategy formulation, and the implementation of marketing plans.

• Competitive Analysis: Teaches you how to use tools like Porter’s Five Forces and the BCG Matrix to evaluate business portfolios.

• Local Context: Explores the unique challenges of the South African market, including emerging consumer segments and economic shifts.

• Future-Proofing: Covers modern strategic imperatives like digital transformation, relationship marketing, and corporate social responsibility.

Key Topics Covered:

• • Strategic Analysis: External and internal environment scanning (PESTLE and SWOT).

  • Competitive Strategies: Mastering cost leadership, differentiation, and focus strategies.

  • Segmentation & Positioning: Advanced techniques for identifying and dominating niche markets.

  • Portfolio Management: How to manage multiple brands and products using the Growth-Share Matrix.

  • Innovation & Growth: Strategies for entering new markets and developing new products.

Key Specifications:

• ISBN-13: 9781485130826

• Editor: J.W. Strydom

• Publisher: Juta and Company Ltd

• Edition: 3rd Edition

• Format: Physical Softcover

Condition Note: This textbook is in very good condition.