Crafting & Executing Strategy (2nd Edition)

Success in the business world requires two things: a brilliant plan and the ability to execute it. Crafting & Executing Strategy is the definitive guide to mastering both. This textbook provides a “easy-to-follow” roadmap for identifying a company’s market position and implementing a strategy that wins. It is famous for its practical “Strategy in Action” cases and its focus on creating sustainable competitive advantages.

Why This Edition is a Student Favorite:

• The “Value-Price-Cost” Framework: Learn how to create a winning business model by balancing customer value and cost structures.

• Balanced Theory & Case Studies: Features global and local examples that bridge the gap between abstract strategic concepts and real-world application.

• Implementation Focus: Unlike other texts that only focus on planning, this book dedicates significant space to the “nitty-gritty” of strategy execution, culture, and leadership.

• Analytical Rigor: Teaches you how to use industry-standard tools like the Five Forces and SWOT analysis to evaluate any business environment.

Key Topics Covered:

• Charting a Company’s Direction: Vision, Mission, and Objectives.

• Evaluating a Company’s External Environment (PESTEL and Five Forces).

• Evaluating a Company’s Resources and Competitive Position (VRIN analysis).

• The Five Generic Competitive Strategies (Low-cost, Differentiation, etc.).

• Ethics, Corporate Social Responsibility, and Environmental Sustainability.

• Building an Organization Capable of Good Strategy Execution.

Key Specifications:

• ISBN-13: 9780077127541

• Authors: Arthur Thompson, Margaret Peteraf, John Gamble, and A. J. Strickland III

• Publisher: McGraw-Hill

• Edition: 2nd Edition (South African / International Edition)

• Format: Physical Paperback